TOURIST SATISFACTION DIMENSION IN KINABALU PARK, SABAH, MALAYSIA

This paper aims to identify the tourist satisfaction dimensions in Kinabalu Park as aWorld Heritage Site, to come out with the tourist satisfaction indicators for responsible rural tourismframework at Kinabalu Park, Sabah, Malaysia, in terms of satisfaction and dissatisfactiondimension. One of the data sources to achieve this aim is the in-depth interview session with thetourist in Kinabalu Park, specifically the mountain climbers. The interview was conducted withHerzberg’s Critical Incident Technique (CIT), which is a method that asks the respondents to recalltheir exceptionally good feeling... Mehr ...