TOURIST SATISFACTION DIMENSION IN KINABALU PARK, SABAH, MALAYSIA

This paper aims to identify the tourist satisfaction dimensions in Kinabalu Park as aWorld Heritage Site, to come out with the tourist satisfaction indicators for responsible rural tourismframework at Kinabalu Park, Sabah, Malaysia, in terms of satisfaction and dissatisfactiondimension. One of the data sources to achieve this aim is the in-depth interview session with thetourist in Kinabalu Park, specifically the mountain climbers. The interview was conducted withHerzberg’s Critical Incident Technique (CIT), which is a method that asks the respondents to recalltheir exceptionally good feeling... Mehr ...

Verfasser: Talib, Hamimah
Mereng, Timothy Ajeng
Chan , Jennifer Kim Lian
Dokumenttyp: Artikel
Erscheinungsdatum: 2023
Verlag/Hrsg.: Universiti Malaysia Sabah
Schlagwörter: Tourist Satisfaction Dimension / Kinabalu Park
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29247367
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://jurcon.ums.edu.my/ojums/index.php/borneo-science/article/view/4450

This paper aims to identify the tourist satisfaction dimensions in Kinabalu Park as aWorld Heritage Site, to come out with the tourist satisfaction indicators for responsible rural tourismframework at Kinabalu Park, Sabah, Malaysia, in terms of satisfaction and dissatisfactiondimension. One of the data sources to achieve this aim is the in-depth interview session with thetourist in Kinabalu Park, specifically the mountain climbers. The interview was conducted withHerzberg’s Critical Incident Technique (CIT), which is a method that asks the respondents to recalltheir exceptionally good feeling as well as their exceptionally bad feeling during their experience inKinabalu Park. The data were analyzed thematically based on Driver’s Recreation ExperiencePreference (REP) scale to identify the tourists’ satisfaction dimension. Our study found that“scenery enjoyment” was the most prevalent domain for a satisfying experience or the source ofgood feeling. Along with the “scenery enjoyment”, there were other three emerging experiencedomains that could contribute to understanding the tourist satisfaction dimensions in Kinabalu Park.