ABSTRACT The changing economic landscape, which began to adapt to online businesses after the closing of the pasar tamuduring the Movement Control Implementation (MCO) period, has raised the issue of digital poverty, particularly among rural entrepreneurs. Although online businesses became a viable source of income during the MCO era, the decline in rural Internet usage between 2014 and 2020 demonstrates that these individuals cannot adapt to the changing economic environment. Moreover, it indirectly affected rural entrepreneurs, as the closing of the pasar Tamuhalted their income generation and exposed them to the issue of digital poverty. Some informants' interviews revealed that rural entrepreneursstruggle to use technology as a business platform due to the effects of poverty; even if they have access to the Internet, their use is passive. Two factors prevent rural entrepreneursfrom engaging in online business: a lack of technological knowledge and proficiency. This is because technology-related courses are rarely offered in the Sipitang region. The next factor is the generation gap and the difficulty of accepting change, these people argue that technological skills should only be learned by young people and more comfortable doing business in the pasar tamu making it difficult for them to adapt to technology and trade online. ABSTRAK Perubahan landskap ekonomi yang mulai beradaptasi dengan perniagaan atas talian berikutan penutupan pasar tamu dalam tempoh Perlaksanaan Kawalan Pergerakan (PKP) telah menimbul isu kemiskinan digital terutamanya kepada golongan peniaga di luar bandar. Walaupun perniagaan atas talian menjadi alternatif untuk menjana pendapatan semasa tempoh PKP, namun penurunan penggunaan Internet luar bandar dari tahun 2014 sehingga 2020 menggambarkan golongan ini tidak mampu beradaptasi dengan perubahan landskap ekonomi. Ia secara tidak langsung memberi impak kepada peniaga luar bandar berikutan penutupan pasar tamu sehingga menyebabkan penjanaan pendapatan mereka terhenti dan turut berhadapan ...