Macho boys and sexy babes on TV : How watching different types of television content is related to Dutch adolescents’ hypergender orientations

Media effect theories and social cognitive theories of gender development posit that young people use the media to learn how to behave according to their gender. This study aimed to investigate reciprocal relationships between adolescents’ television diets and their endorsement of hypergender orientations (i.e., hypermasculinity and hyperfemininity). Based on data from a short-term longitudinal survey among 1,007 Dutch adolescents (13-17 years old), this study showed that different television genres were related to hypergender orientations in different ways. The most notable finding was the re... Mehr ...