Macho boys and sexy babes on TV : How watching different types of television content is related to Dutch adolescents’ hypergender orientations

Media effect theories and social cognitive theories of gender development posit that young people use the media to learn how to behave according to their gender. This study aimed to investigate reciprocal relationships between adolescents’ television diets and their endorsement of hypergender orientations (i.e., hypermasculinity and hyperfemininity). Based on data from a short-term longitudinal survey among 1,007 Dutch adolescents (13-17 years old), this study showed that different television genres were related to hypergender orientations in different ways. The most notable finding was the re... Mehr ...

Verfasser: van Oosten, Johanna M.F.
Dokumenttyp: Chapter in book
Erscheinungsdatum: 2017
Verlag/Hrsg.: Amsterdam School of Communication Research
(ASCoR)
University of Amsterdam
Netherlands
Schlagwörter: Media and Communications / Medie- och kommunikationsvetenskap / Gender Studies / Genusstudier
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-26637278
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : http://urn.kb.se/resolve?urn=urn:nbn:se:norden:org:diva-12002

Media effect theories and social cognitive theories of gender development posit that young people use the media to learn how to behave according to their gender. This study aimed to investigate reciprocal relationships between adolescents’ television diets and their endorsement of hypergender orientations (i.e., hypermasculinity and hyperfemininity). Based on data from a short-term longitudinal survey among 1,007 Dutch adolescents (13-17 years old), this study showed that different television genres were related to hypergender orientations in different ways. The most notable finding was the relevance of reality TV docu-soaps for both adolescent girls’ and boys’ hypergender orientations. In addition, more frequent exposure to romantic comedy movies predicted an increased endorsement of hyperfeminine gender roles among girls, whereas more frequent exposure to situational comedies was associated with lower levels of girls’ hyperfemininity. These findings could be used in media literacy interventions targeting the influence of specific types of television exposure on adolescents’ stereotypical gender role notions.