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Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
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THE INFLUENCE OF PACKAGING EVOKING NOSTALGIA ON BRAND-EQUITY: A CROSS CULTURAL STUDY AMONG BELGIANS IN THE CONFECTIONERY MARKET Case study of Delacre
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Some insights into the development of food and brand familiarity: The case of soy sauce in the Netherlands
Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic
Using brand identity to build brand equity : a comparison between the South African and Dutch business-to-business architectural industry
European Capitals of Culture and the limits of the urban effects in Luxembourg and Sibiu 2007
A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic