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Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
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Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic
Using brand identity to build brand equity : a comparison between the South African and Dutch business-to-business architectural industry
European Capitals of Culture and the limits of the urban effects in Luxembourg and Sibiu 2007
A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic
ANALISIS PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI CLOVIA RESTAURANT, HOTEL MERCURE JAKARTA SABANG
Family Business Employer Brand: Understanding Applicants’ Perceptions and their Job Pursuit Intentions with samples from the US and Belgium
Using brand identity to build brand equity: A comparison between the South African and Dutch business-to-business architectural industry
Dilemmas and Challenges in the Marketing of Hybrid Organizations: A Theoretical Exploration of Dutch Sheltered Work Companies
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L'image de marque des villes wallonnes