The theory of robustness modelling is essentially based on heavy‐tailed distributions, because longer tails are more prepared to deal with diverse information (such as outliers) because of the higher probabilities on the tails. There are many classes of distributions that can be regarded as heavy tails; some of them have interesting properties and are not explored in statistics. In the present work, we propose a robustness modelling approach based on the O ‐regularly varying class (ORV), which is a generalization of the regular variation family; however, the ORV class allows more flexible tails behaviour, which can improve the way in which the outlying information is discarded by the model. We establish sufficient conditions in the location and in the scale parameter structures, which allow to resolve automatically the conflicts of information. We also provide a procedure for generating new distributions within the ORV class.