SME's E-Commerce Adoption in Sabah and Sarawak: The Moderating Role of Government Support

This study investigates the factors influencing e-commerce adoption among SMEs in Sabah and Sarawak, addressing gaps in the existing consensus and theoretical framework. Utilizing the Technology-Organisation-Environment theory, the research focuses on perceived usefulness, perceived ease of use, organizational readiness, and top management support, with government support as a moderating variable. Employing a quantitative approach and survey methodology, data analysis was conducted using SPSS and SmartPLS 4. The results reveal that perceived usefulness and ease of use positively impact e-comme... Mehr ...