Internationalisation of firm f: in-depth analysis of China

Firm F is a Portuguese SME operating in the furniture industry manufacturing furniture through in-house private collections, customer lines and custom projects. Using relevant literary framework and analyses, a strategic analysis of the company’s situation will be conducted. This will enable the team to assess the health of the firm as well as its capabilities and weaknesses. Furthermore, market and industry analysis will aim to point Firm F into a prosperous direction, assessing the capacity for the firm to enter a market as well as the industrial factors. In order to strategise the internati... Mehr ...