Biodiversity in Ecuador is classified as one of the most diverse and exquisite in the world, especially in tropical fruits, and that is why the export of Ecuadorian pitahaya seeks new markets such as the case of Holland, the production of fruit is given in the Amazon region of the country also contains medicinal properties by its composition, also the fruit is used to create new products, such as juices, mousse and salads. The growth of the exports of the pitahaya has been possible thanks to the change of the productive matrix, the properties of the fruit are attractive for the European countries, so they prefer products with low caloric intake and carbohydrates, it also has a high content in vitamin C. The destination of the exports of pitahaya studied corresponds to the period 2014-2015. The level of competitiveness that Ecuador has with the fruit is very high, being more preferred the yellow pitahaya, which is desired by its sweet and tropical flavor, in such a way that it is consumed by countries of Europe like Holland.