An ambidextrous approach to practice-based innovation for social product development: lessons from a Dutch company

In the face of increasing competition, an organization’s capacity to acquire knowledge from theoutside has become fundamental for new product development. Pertinent extant literature hasstressed how an organization should practice social product development, allowing for theinclusion of all types of stakeholders in idea generation, selection, validation, andcommercialization.This study investigates how organizations can acquire, maintain, and use different sources ofknowledge via ambidextrous habits of exploitation and exploration to sustain social productdevelopment. A case study based on 27... Mehr ...