In the picture : the emergence of the female amateur in fin-de-siècle exhibition posters in Brussels

Belgian art nouveau posters, created around 1900 to advertise modern art exhibitions, reveal a new iconography that represents modern women intensely engaged with works of fine and decorative art. In addressing how these posters picture this new type of female amateur as a fashionable, discerning, highly involved, and at times even provocative femme nouvelle (new woman), this article discusses how the posters not only advertised certain avant-garde art exhibitions as sites of aesthetic experience and distinction but also reflected, foregrounded, and encouraged women’s increased participation i... Mehr ...