L'image de marque des villes wallonnes

City branding practices have become widespread but few studies measure their effects on medium-sized cities. Through an analysis of the practices of city branding and internal and external images of the cities of Liege and Charleroi, this article points out the relative strengths and weaknesses of the images of each of the Walloon cities, among their businessmen, vis-a vis those of the other Walloon city. The images of these two cities are composites and branding policies are still in their infancy. These policies have followed a top-down approach which may explain the limited use of the two b... Mehr ...