MASS MEDIA USAGE AND EXPOSURE OF SABAR TRIBAL COMMUNITY: A STUDY ...

Abstract: It is a general perception in the society that tribal communities are under privileged in all the socio-economic spares due to sociological background. Mass media fails to emphasis and address the issues in general for their growth and overall development of the tribal community. The study tried to understand the exposure of mass media tools like radio, television, print as well as other social media and their role and usage in an endangered community namely Sabar tribe residing at Galudih under East Singhbhum district of Jharkhand state. The role of mass media is undeniable in terms... Mehr ...

Verfasser: Abhirup Bhadra, Dr. Rahul Amin
Dokumenttyp: Scholarlyarticle
Erscheinungsdatum: 2022
Verlag/Hrsg.: Zenodo
Schlagwörter: Mass media / Development communication / Social change / Sabar community / traditional media / Gram sabha
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29269385
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://dx.doi.org/10.5281/zenodo.6988367

Abstract: It is a general perception in the society that tribal communities are under privileged in all the socio-economic spares due to sociological background. Mass media fails to emphasis and address the issues in general for their growth and overall development of the tribal community. The study tried to understand the exposure of mass media tools like radio, television, print as well as other social media and their role and usage in an endangered community namely Sabar tribe residing at Galudih under East Singhbhum district of Jharkhand state. The role of mass media is undeniable in terms of development and social change. This paper tries to investigate and understand the mass media exposure and accessibility of the vulnerable Sabar tribal community. The study found that the mass media exposure and literacy level is very poor amongst the people of the community which is resulting the lack of awareness about their livelihoods and various developmental schemes of the government. From the field data it is ...