An Examination Of The Challenges Involved In Distributing A Strong And Consistent Destination Image In The Marketing Of Tourism In Malaysia
The future of marketing will be a battle of brands and destination branding is arguably the tourism industry’s biggest challenge (Pike, 2005). Marketing a destination consistently over time is critical to the success of destination marketing organisations (DMOs) and destination marketing companies (DMCs). However, media and market proliferation and clusterisation creates a high risk of contrary and confusing messages. This research paper reports on the findings of a two year study on the promotion of transportation in tourism development in Malaysia which examined the challenges involved in di... Mehr ...
Verfasser: | |
---|---|
Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2010 |
Verlag/Hrsg.: |
Clute Institute
|
Schlagwörter: | place image / destination marketing / media channels / transportation / Sabah / Malaysia |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-29264908 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://clutejournals.com/index.php/IBER/article/view/506 |