This essay looks at modern Italian art circulating in the United States in the interwar period. Prior to the canonization of recent decades of Italy’s artistic scene through MoMA’s 1949 show Twentieth-Century Italian Art, the Carnegie International exhibitions of paintings in Pittsburgh were the premier stage in America for Italian artists seeking the spotlight. Moreover, the Italian government actively sought to promote its own positive image as a patron state in world fairs, and through art gallery exhibitions. Drawing mostly on primary sources, this essay explores how the identity of modern Italian art was negotiated in the critical discourses and in the interplay between Italian and American promoters. While in Italy much of the criticism boasted a self-assuring “untranslatable” character of national art through the centuries, and was obsessed by the chauvinistic ambition of regaining cultural primacy, especially against the French, the returns for those various artists and patrons who ventured to conquer the American art scene were meager. Rather than successfully affirming the modern Italian school, they remained largely entangled in a shadow zone, between the glaring prestige of French modernism and the glory of the old masters (paradoxically enough, the only Italian “retrospective” approved by MoMA before 1949). Some Italian modernists, such as Amedeo Modigliani, Giorgio de Chirico, and Massimo Campigli, continued to be perceived as French, while the inherent duality and ambiguity in the critical discourse undergirding the Novecento and the more expressionist younger generation – which struggled to conflate Italianism and modernity, traditionalism and vanguardism – made the marketing of an Italian school more difficult. Therefore, despite some temporary critical success and sales, for example for Felice Carena, Ferruccio Ferrazzi, and Felice Casorati, the language of the Italian Novecento was largely “lost in translation.”