Evaluation of the strategic factors of the hotel sector in the province of Sabana Centro, Colombia ; Evaluación de los factores estratégicos del sector hotelero en la provincia de Sabana Centro, Colombia

21 páginas ; This article seeks to identify the presence of internal strategic factors in accommodation and lodging establishments in the province of Sabana Centro in the department of Cundinamarca, Colombia. The analysis was carried out based on the theoretical foundations of three internal strategic factors that support the creation of long-term competitive advantages: organizational assets, marketing mix and reputational assets. To collect the information, an instrument was developed that was applied to the establishments formally established in the area. The results show that most of the a... Mehr ...