SABADO - SmArt BrAnd DetectiOn

Dissertação de Mestrado em Engenharia Informática apresentada à Faculdade de Ciências e Tecnologia da Universidade de Coimbra. ; The need for an automatic system that detects brands in digital content grows simultaneously with its pervasiveness and all the marketing business surrounding it. Most of the current used solutions use implicit placement of advertisements without regard for content or context, which has been shown to be an e ective way of raising brand awareness. Moreover, knowing where a brand is used (and how), could serve as support for business decisions. This work aims to explor... Mehr ...