The Effectiveness of the "Woo Sabak" Music Video Clip in Promoting Tourism.

Woo SABAK," a music video clip, was created to promote agricultural tourism in Sabak Bernam. The video employs a dramatic theme to attract individuals and groups from urban areas to experience the serene agricultural landscapes and the tranquility of ‘Kampung life’. Social media platforms such as Instagram, TikTok, Facebook, WhatsApp, and Telegram were used to market Sabak Bernam as a desirable domestic destination, particularly targeting generations X, Y, and Alpha. The music video showcased local attractions like Laman Tebu Aidil, Lembah Bernam Restaurant, Ah Ma House, Bagan Nakhoda Omar... Mehr ...