SEMIOTIC ANALYSIS OF SABAH PRODUCT: DURIAN CHOCOLATE
This study is research on advertising of locally produced food products, especially in Sabah. It is undeniable that Sabah products are unique and capable of competing at a higher level. However, the impact of local food product labelling on society is still questionable and less encouraging. Proper labelling should make consumers feel safe and secure with the food they choose. The visual aspects of design, colour, and typography were analysed using Semiotic theory to identify the application of graphic elements to the product labelling. The researcher analyses the effectiveness of visual commu... Mehr ...
Dokumenttyp: | Artikel |
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Erscheinungsdatum: | 2021 |
Verlag/Hrsg.: |
BorIIS & UMS PRESS
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Schlagwörter: | Advertising / Graphic / Design / Graphic Elements / Labelling / Local Products / Sabah Product |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-29246794 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://jurcon.ums.edu.my/ojums/index.php/jobsts/article/view/3599 |