The present study aims to expand the market potential of the streaked spinefoot rabbitfish (Siganus javus) in Malaysia and provide consumers more choices of affordable protein source from aquaculture. Spawning hehavior of S.javus was recorded in a week after the new moon in October 2019 and January 2020. Spawning occurred between midnight and early morning, and the eggs hatched about 16 to 18 hours later. Throughout the incubation and larvae rearing period, water temperature was maintained at 30 to 31 °C. Water salinity, pH and DO were 31 to 33 ppt, 7.8 to 8, and 5 to 7 mg/l, respectively. Eggs diameter ranged from 0.550 to 0.603 mm. At 1 day after hatched (d AH), eyes of the larvae were formed but unpigmented and mouth structure was not developed. At 2 d AH, the pigmentation of eyes darkened, digestive tract formed, and anus and mouth opened. At 3 d AH, the lower jaw began to show movement, indicating that the ability of larvae to indulge in feeding. The buds of dorsal and ventral fins started to develop and elongate from 9 d AH and were covered with melanophores. At 25 d AH, the body of the larvae turned brownish and abdominal cavity was deeply pigmented, indicating the onset of metamorphosis. By the age of 30 d AH, the larvae completed development into juvenile stage. At 270 d AH, the juvenile reached maximum size of 21 cm in total length. This study was the first successful attempt at naturally spawning and hatchery rearing of S. javus into juvenile stage in the country. The development of a complete larval rearing protocol for S. javus could provide information of practical importance in hatchery breeding of other rabbitfish species.