Reliability and Validity of a New Questionnaire on Perception and Motivation Towards Local Food among Tourists in Kota Kinabalu, Sabah

Malaysian gastronomy has built a unique identity that plays an important role in the development of the tourism industry, especially in Sabah. Local food consumption is a good medium to promote tourist back to Sabah. The study aimed to measure the validity and reliability of perception and motivation towards local food questionnaire. The content for the questionnaire was used as references to develop this questionnaire. The forward translation was done by researchers and professionals with culinary and tourism background meanwhile backward translation was done by professionals from another fie... Mehr ...