ANALYZING THE ASSOCIATIONS AMONG DESTINATION IMAGE, SERVICE QUALITY, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND INTENTIONS TO REVISIT SABANG ISLAND IN BANDA ACEH

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit the Sabang Island and using sampling through the non probability approach i.e. convenience sampling. Reliability and validity of the measurement scale were establisted through average variance extracted (AVE), Cronbach’s alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables using the 150 re... Mehr ...

Verfasser: APRINAWATI, ISKANDAR MUDA, AMLYS SYAHPUTRA SILALAHI
Dokumenttyp: Artikel
Erscheinungsdatum: 2023
Verlag/Hrsg.: Russian Law Journal
Schlagwörter: Destination image / Service quality / e-WOM / Revisit intention / Tourism Indonesia
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29239094
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://www.russianlawjournal.org/index.php/journal/article/view/3503

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit the Sabang Island and using sampling through the non probability approach i.e. convenience sampling. Reliability and validity of the measurement scale were establisted through average variance extracted (AVE), Cronbach’s alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables using the 150 respondents. The empirical results of WARPLS showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. Implications and future research issues were discussed.