Tourists’ risk perception of risky destinations: The case of Sabah’s eastern coast

This study investigates tourists' risk perception towards a risky destination. The eastern coast of Sabah, Malaysia was chosen as the study site for its recent high-risk status as a result of a series of abductions and political turmoil. Using t-test and partial least squares-structural equation modelling analysis, the impacts of travel experience, prior experience with risk, travel motivation, novelty preference, gender, age, and nationality on tourists' risk perception were examined. The results of this study indicate that tourists do perceive Sabah's eastern coast to be high risk but this n... Mehr ...