This study focuses on the external orientations of the second-generation migrant entrepreneurs by addressing in particular the way – and the extent to which – the choice for entrepreneurship is made by higher-educated young ethnic generations. The empirical data of our study is based on in-depth personal interviews. We employed a recently developed multivariate qualitative classification method, called rough set analysis, in order to investigate the motivation, goals, and strategies of second-generation Turkish entrepreneurs in the ICT and the FIRE (i.e. Finance, Insurance and Real Estate) sectors in the Netherlands. The results of our study show that the second generation Turkish entrepreneurs in the Netherlands have started to be involved in new and non-traditional sectors like the ICT and FIRE sectors. The motivation and driving forces of the second-generation Turkish entrepreneurs stem from both their personal characteristics, shaped by their higher educational level, and their previous working experience as employees or entrepreneurs in the same sector.