Sustainable innovation in intensive animal husbandry: policy and public protests towards a mega-farm in the Netherlands

In this paper the planning and implementation of a specific mega-farm in the Netherlands is discussed, the so called ‘New Mixed Business’ (NMB). The central question is: how did communication, contestation and controversies play a role in the implementation of this innovative concept for sustainable animal production in the Netherlands? Theoretically, a qualitative discourse analysis was used by analyzing the views, opinions and images of the relevant private and public actors. The paper shows how communication strategies and contested discourses created obstacles and led to institutional bloc... Mehr ...

Verfasser: Horlings, Lummina
Hinssen, Jules P.P.
Dokumenttyp: Zeitschriftenartikel
Erscheinungsdatum: 2014
Verlag/Hrsg.: NLD
Schlagwörter: Wirtschaft / Ökologie / Soziologie / Anthropologie / Sociology & anthropology / Economics / Ecology / Agrarsoziologie / Ökologie und Umwelt / Wirtschaftssektoren / Rural Sociology / Environment / Economic Sectors / Landwirtschaft / Viehwirtschaft / Innovation / Nachhaltigkeit / öffentliche Kommunikation / Protest / Diskurs / ländliche Entwicklung / landwirtschaftliche Entwicklung / Umweltbewusstsein / Umweltschutz / Tierschutz / Niederlande / agriculture / animal husbandry / sustainability / public communications / discourse / rural development / agricultural development / environmental consciousness / environmental protection / animal protection / Netherlands / 20100
Sprache: unknown
Permalink: https://search.fid-benelux.de/Record/base-29229952
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : http://www.ssoar.info/ssoar/handle/document/40717

In this paper the planning and implementation of a specific mega-farm in the Netherlands is discussed, the so called ‘New Mixed Business’ (NMB). The central question is: how did communication, contestation and controversies play a role in the implementation of this innovative concept for sustainable animal production in the Netherlands? Theoretically, a qualitative discourse analysis was used by analyzing the views, opinions and images of the relevant private and public actors. The paper shows how communication strategies and contested discourses created obstacles and led to institutional blockages and a lock-in situation.