This article compares the party apparatuses of the National Socialist Movement of the Netherlands and the National Socialist Workers’ Party of Sweden. These two parties, founded in the 1930s, both to some extent mimicked the organisational model of Hitler's party in Germany. While this has been frequently noted, the deployment of this model in practice has not been analysed in any detail. The article explores the specific characters of the Swedish and Dutch fascist party organisations diachronically vis-à-vis propaganda, member activism and internal cohesion, highlighting their changes, successes and failures. The comparison reveals that the party apparatus was highly dependent on the specifics of national infrastructure, demographic distribution and urbanisation and the physical landscape, with notable consequences for internal party cohesion and morale. In the final analysis the relative appeal and popularity of the parties is shown party be the result of how the Nazi organisational model was deployed in practice within each national context.