Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

Background: The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called ‘‘the worksite cafeteria 2.0’’ consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix). The... Mehr ...