“America First, the Netherlands Second” on YouTube: “spoofing” destination marketing with political satire

This study attempts to provide initial tentative insights into the audience reception of intertwining political satire and destination marketing imagery by analysing the “America First, the Netherlands Second” video and a student sample audience response. In 2017, a series of YouTube videos named “America First” went viral. The video that started the viral phenomenon was “America First, the Netherlands Second”, responding in a satirical manner to the “America First” message of the inaugural speech of U.S. president Donald J. Trump. They achieved extreme popularity both in number of views and n... Mehr ...

Verfasser: Turnšek, Maja
Janeček, Petr
Dokumenttyp: článek
Erscheinungsdatum: 2019
Verlag/Hrsg.: Cracow Tertium Society for the Promotion of Language Studies
Schlagwörter: YouTube / destination marketing imagery / destination image formation / eyetracking / memory recall
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29206366
Datenquelle: BASE; Originalkatalog
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Link(s) : http://hdl.handle.net/11025/36438