Pragmatic Prosumption: Searching for Food Prosumers in the Netherlands

This paper explores the concept of prosumption in the world of food. Prosumption is a combination of production and consumption: food prosumers are people who actively produce food for self‐consumption. Besides reflecting on sociological conceptualisations of prosumption, this exploratory study uses an online survey (N = 835) and semi‐structured interviews (N = 12) to examine prosumption empirically. Respondents, living in Almere, the Netherlands, have mostly personal and pragmatic reasons, such as the enjoyment of gardening and the pleasure of producing food, to engage in some form of prosump... Mehr ...