Respondent-driven sampling (RDS) uses the social network of participants to sample people of populations that can be challenging to engage. While in this context RDS offers improvements on standard sampling methods, it does not always generate a sufficiently large sample. In this study we aimed to identify preferences of men who have sex with men (MSM) in the Netherlands regarding surveys and recruitment to studies with the subsequent goal of improving the performance of web-based RDS in MSM. A questionnaire about preferences with respect to various aspects of an web-based RDS study was circulated among participants of the Amsterdam Cohort Studies, a study among MSM. The duration of a survey and the type and amount of participation reward were explored. Participants were also asked about their preferences regarding invitation and recruitment methods. We used multi-level and rank-ordered logistic regression to analyze the data and identify the preferences. The majority of the 98 participants were older than 45 years (59.2%), were born in the Netherlands (84.7%), and had a university degree (77.6%). Participants did not have a preference regarding the type of participation reward, but they preferred to spend less time on a survey and to get a higher monetary reward. Sending a personal email was the preferred option to getting invited or inviting someone to a study, while using Facebook messenger was the least preferred option. There are differences between age groups: monetary rewards were less important to older participants (45+) and younger participants (18-34) more often preferred SMS/WhatsApp to recruit others. When designing a web-based RDS study for MSM, it is important to balance the duration of the survey and the monetary reward. If the study takes more of a participants time, it might be beneficial to provide a higher incentive. To optimize expected participation, the recruitment method should be selected based on the targeted population group.