Weather conditions and daily television use in the Netherlands, 1996-2005

This study examines the impact of daily atmospheric weather conditions on daily television use in the Netherlands for the period 1996-2005. The effects of the weather parameters are considered in the context of mood and mood management theory. It is proposed that inclement and uncomfortable weather conditions are associated with lower human mood, and that watching entertainment and avoiding informational programs may serve to repair such mood. We consequently hypothesize that people spend more time watching television if inclement and uncomfortable weather conditions (low temperatures, little... Mehr ...