Blue Ocean vs. Five Forces

The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable.

Verfasser: Burke, A.E. (Andrew)
Stel, A.J. (André) van
Thurik, A.R. (Roy)
Dokumenttyp: Artikel
Erscheinungsdatum: 2010
Schlagwörter: Netherlands / competition / econoomic aspects / innovation management / profit / reatail stores / research
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29199052
Datenquelle: BASE; Originalkatalog
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Link(s) : http://repub.eur.nl/pub/19661