Where Corporate Culture and Local Markets Meet. Music and Film Majors in the Netherlands, 1990-2005

Since the 1980s, media and entertainment companies have developed into large cross-media multinationals. Their international structure, strategy and operation have been investigated extensively. However, these majors operate globally by having local offices in various markets. So far, little attention has been paid to this aspect. In Where Corporate Culture and Local Markets Meet, Miriam van de Kamp addresses the local operation of international music and film corporations in the Dutch market between 1990 and 2005. This study focuses on questions such as: Does globalisation lead to cultural ho... Mehr ...