This document presents the Netherlands results of a qualitative study undertaken as part of the CONSENT project (work package 8). The analyses and results are based on a set of ten semi-structured in-depth interviews regarding the awareness, values and attitudes of user generated content (UGC) website users towards privacy. The interview guideline consisted of 27 questions and sub-questions. The selection of interviewees was aiming at a 8:2 split between UGC users and non-users, an even gender distribution, and a further split by age group to ensure as wide a representation as possible. However, the data did not reveal any strong links between the respondents’ attitudes and their different gender or age, confirming the result from the previous quantitative study (CONSENT work package 7). ; CONSENT Consumer Sentiment regarding privacy on user generated content (UGC) services in the digital economy (G.A. 244643). The project was co-financed by the European Union within the Seventh Framework Programme (2007-2013). ; peer-reviewed