peer reviewed ; Purpose – The purpose of this paper is to investigate the use of the impact hierarchy and the optimization model to determine the optimal intervention strategy for a road link composed of multiple objects. The paper focusses on the results of a case study of intervention project on A20 road link in Rotterdam, the Netherlands. Design/methodology/approach – The study was a case study research. It describes briefly the impact hierarchy and its link to the optimization model, and then focussed on analyzing the results obtained from running the model. In order to understand the influence of various factors affecting the results of optimization, sensitivity analysis was performed. Findings – The proposed hierarchy is suitable to be used to support the determination of optimal intervention strategies (OISs) for public road. From the case study, it was also realized that optimal intervention strategy can be changed due to not only intervention costs incurred by the owner, but also due to the setup of traffic configuration during the execution of interventions since the impacts incurred to users, directly affected public, and indirectly affected public are significantly different from one traffic configuration to the others. The optimal intervention strategy also depends greatly on the factors of deterioration during the operation of the infrastructure objects. Research limitations/implications – In the impact hierarchy, some impact factors are difficult to be quantified, e.g., the long-term economic impacts on the region where having intervention projects. The use of only exponential function for impacts could be oversimplified the actual behavior of the impacts. Other functional form should be investigated to be used within the framework of the optimization model. Practical implications – The proposed hierarchy and the optimization model could be used in practical situation for determination of OISs for multiple objects within a road link. Originality/value – This paper contributes to the body of ...