Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands.

This paper examines the antecedents of the corporate image of Chinese multinational enterprises (CMNEs) as a group in a developed economy, the Netherlands. Using insights from cognitive psychology, we developed a conceptual model to illustrate the impact of individual experiences and image transfer on the corporate image of CMNEs. The primary argument is that individual experiences influence image formation, and images can be directed from a country and country products towards corporations. We tested our hypotheses by using partial least squares structural equation modeling (PLS-SEM) of surve... Mehr ...