Introduction: Food products have perceptual characteristics and conceptual associations that promote emotions on the consumer, which later drive the consumption behavior. Quantifying them provides insight for product development and nutritional patterns of consumption. Self-report questionnaires are the most common tools used to achieve this goal, used for the aim of this study. Materials and Methods: The goal of the study was analyze which emotional associations different cultures associated with different beverage categories. Seven beverages were selected, for the alcoholic category: beer, wine and radler were analyzed and for non-alcoholic: non-alcoholic beer (NAB), cola, natural orange juice (NOJ) and water. The survey was built using Qualtrics software platform and distributed into two representative countries of the north and south of Europe, the Netherlands (NL) and Portugal (PT) respectively. The data collected in the Netherlands (n=449) and Portugal (n=423) provided information about the consumer gender, age, nationality, frequency of consumption, liking and emotional associations. From these data the type of consumer was defined per beverage and the frequencies of each emotion were analyzed first regarding their applicability for the beverage, excluding further the ones considered non-applicable and second without and with culture influence. The analysis without culture influence allowed to obtain a general emotion pattern, made by summing up the scores per emotion of both countries. In both cases no consumers were excluded from the analysis. Results: Alcoholic beverages and non-alcoholic beverages showed to promote feeling more emotions, but alcoholic ones more intensely than non-alcoholic, making also feel less negative emotions. For alcoholic beverages it was observed that positive low arousal emotions were produced by wine (amused, pleased and loving) and radler (happy, pleased, and relaxed). Radler also showed to decrease intensely in the NL negative emotions while making feel responsible and ...