Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies.

This is the final version of the article. It first appeared from BioMed Central via https://doi.org/10.1186/s12889-016-3116-8 ; BACKGROUND: Restricting marketing of alcoholic products is purported to be a cost-effective intervention to reduce alcohol consumption. The strength of evidence supporting this claim is contested. This systematic review aimed to assess immediate effects of exposure to alcohol marketing on alcoholic beverage consumption and related cognitions. METHODS: Electronic searches of nine databases, supplemented with reference list searches and forward citation tracking, were u... Mehr ...