New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns

Twitter has become one of the most important online spaces for political communication practice and research. Through a hand-coded content analysis, this study compares how British and Dutch Parliamentary candidates used Twitter during the 2010 general elections. We found that Dutch politicians were more likely to use Twitter than UK candidates and on average tweeted over twice as much as their British counterparts. Dutch candidates were also more likely to embrace the interactive potential of Twitter, and it appeared that the public responded to this by engaging in further dialogue. We attrib... Mehr ...

Verfasser: Graham, Todd
Jackson, Dan
Broersma, Marcel
Dokumenttyp: Artikel
Erscheinungsdatum: 2016
Reihe/Periodikum: Graham , T , Jackson , D & Broersma , M 2016 , ' New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns ' , New Media and Society , vol. 18 , no. 5 , pp. 765-783 . https://doi.org/10.1177/1461444814546728
Schlagwörter: Comparative research / United Kingdom / Twitter / social media / politicians / Netherlands / Internet / elections / Election Campaign / CAMPAIGNS / Political parties / E-Democracy / Digital Politics / Digital Democracy / Democratic Representation / Internet Studies / POLITICAL SCIENCE / Political Studies / New Media / Digital Media / RECIPROCITY / Citizen Engagement / INTERACTIVITY / Members of Parliament
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29190435
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://hdl.handle.net/11370/20c5139f-5066-45a4-b325-8c4fbf27a259

Twitter has become one of the most important online spaces for political communication practice and research. Through a hand-coded content analysis, this study compares how British and Dutch Parliamentary candidates used Twitter during the 2010 general elections. We found that Dutch politicians were more likely to use Twitter than UK candidates and on average tweeted over twice as much as their British counterparts. Dutch candidates were also more likely to embrace the interactive potential of Twitter, and it appeared that the public responded to this by engaging in further dialogue. We attribute the more conservative approach of British candidates compared to the Netherlands to historic differences in the appropriation of social media by national elites, and differing levels of discipline imposed from the central party machines.