Market study on the Netherlands : Case: Tella Oy

Tella Oy commissioned this thesis to determine whether the Netherlands would be a viable option to expand into. The aim of this thesis was to find out, through a market study based on secondary data, if the market was wide and stable enough for Tella Oy. Based on this thesis, the company would be able to decide whether the Netherlands was an option and whether it was worthwhile to research it further. The thesis consists of a theoretical framework and an empirical part. The main topic of the theoretical part is market research, and a market study was conducted in the empirical part using a mix... Mehr ...