Feedback to Minimize Household Waste a Field Experiment in The Netherlands

Households can reduce environmental problems by minimizing their waste. Studies suggest that feedback may promote waste minimization. We propose that the effectiveness of feedback depends on the standard to which the feedback is compared. We tested the effect of feedback on waste minimization compared to a personal goal (goal comparison feedback), the behaviour of others (social comparison feedback), or one’s past behaviour (historical comparison feedback). Furthermore, the underlying process explaining the effect of feedback on behaviour is yet unclear. We tested the influence of feedback on... Mehr ...