The development of a marketing communication plan for Social Drum in the Netherlands ; „Social Drum“ marketingo komunikacijos plano parengimas Nyderlandų rinkai

Research goal: to develop a marketing communication plan for Social Drum in the Netherlands which would help to create the awareness of Social Drum and attract new customers in the Netherlands. Research objectives: To make an internal and external analysis of Social Drum in the market of the Netherlands for social media marketing services that would help to identify company’s strengths and weaknesses; To perform a qualitative empirical research in order to reveal factors that are relevant to companies in the Netherlands when they are making a decision of buying social media profile administrat... Mehr ...

Verfasser: Kunevičiūtė, Viltė
Dokumenttyp: bachelorThesis
Erscheinungsdatum: 2016
Verlag/Hrsg.: Institutional Repository of ISM University of Management and Economics
Schlagwörter: marketing communication plan development / Social Drum / social media / social media marketing / service of social media profile administration
Sprache: Lithuanian
Englisch
Permalink: https://search.fid-benelux.de/Record/base-29179320
Datenquelle: BASE; Originalkatalog
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Link(s) : http://ism.oai.elaba.lt/documents/18904783.pdf