The Social Comparison Scale: Testing the Validity, Reliability, and Applicability of the IOWA-Netherlands Comparison Orientation Measure (INCOM) on the German Population

Social comparisons are an essential source of information about the self. Research in social psychology has shown individual variation in the tendency toward comparison with other people's opinions and abilities, raising the question of whether social comparisons are driven by psychological dispositions. To test the empirical validity of this proposition, Gibbons and Buunk (1999) created an instrument that measures the tendency to engage in social comparison and captures central aspects of the self, the other, and the psychological interaction between the two. The Iowa-Netherlands Comparison O... Mehr ...