Consumer Buying Behaviour in a Green Supply Chain Management Context : A Study in the Dutch Electronics Industry
Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with... Mehr ...
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| Dokumenttyp: | Student thesis |
| Erscheinungsdatum: | 2010 |
| Verlag/Hrsg.: |
Internationella Handelshögskolan
Högskolan i Jönköping IHH Centre of Logistics and Supply Chain Management |
| Schlagwörter: | green supply chain management / consumer buying behavior / electronics industry / The Netherlands |
| Sprache: | Englisch |
| Permalink: | https://search.fid-benelux.de/Record/base-29178192 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12873 |
Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.