From 1998 to 2005, the once left-wing Protestant Dutch broadcasting company VPRO aired 26 episodes of The White Cowboy , including the episode ‘De Kerkgangers’ (‘The Churchgoers’). In this article, the author argues that this episode is an excellent example of the contemporary reception of the 16th century Protestant reformation within the Netherlands at the turn of the millennium. Within the secular context of contemporary Dutch society, the stereotypical world-avoidance and lack of any joie de vivre associated with the strict observants of the Dutch reformation are used to mock Protestantism specifically and Christianity (or even religion altogether) in general. Nevertheless, a more positive interpretation also remains possible if one is able to understand secularism itself as a product of the Christian tradition to begin with.