Znaki towarowe jako wskaźnik innowacyjności? ... : Trade marks as an indicator of innovation? ...

This piece examines the relationship between trade marks and innovation activities and outputs. It acknowledges the growing interest of the legal doctrine as to how trade marks may enhance and transgress their basic function of being source-indicator and reputation-related asset in order to support the development of innovation activities. However, market studies do not confer consistent results as to whether trade marks facilitate the reinvestment in innovation, serve as valuable intangibles monetized to attract capital, ensure successful commercialization of outputs, or are simply used as ba... Mehr ...