The aim of this study is twofold. The first aim (study 1a) is to assess (a) language characteristics, (b) cultural values, (c) national identification, and (d) media use in three generations of Turkish-Dutch and Dutch citizens. In doing so, we map the acculturation process for these four characteristics in three generations of Turkish-Dutch citizens, how they relate to the characteristics in three generations of Dutch citizens and specify where differences arise between generations of Turkish-Dutch citizens. The second aim (study 1b) is to explore the message responses to mass-mediated health campaigns among the three generations of Turkish-Dutch and native Dutch citizens. In doing so, we explore (a) whether Dutch mass-mediated health campaigns result in different message responses in Turkish-Dutch (vs. Dutch) citizens across generations and (b) the extent to which language characteristics, cultural values, and national identification relate to these differences. ...