Since the interest of plant-based diets is growing in Luxembourg, food service need to expand by extending offers, capable of satisfying the raising demand. This study of the business prospects of the first vegan pastry in Luxembourg analysed the market in the target area in order to provide support for the creation of a business plan. The focus is laid on qualitative and quantitative research methods such as a survey and interviews with professionals, followed by the adoption of several risk analysis methods. The results serve to develop an adaptation-plan for the concept of the plant-based pastry. A small operation-plan - taking into consideration the concept changes – is finalizing the study. The outcome of the qualitative research suggests changing the marketing strategy, emphasizing on taste and health instead of vegan, and customizing the offer by adding a range of gluten-free, low calorie and low sugar products. After the implementation of the changes, the study presents the predominantly positive business pro-spects of the first vegan pastry in Luxembourg.